Advanced Strategy Group is a boutique consultancy founded by Philipp Kemkes, specializing in supporting beauty brands to expand and strengthen their retail presence.
SERVICES
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At ASG, I help premium beauty brands create custom-fit distribution strategies that align with their vision and goals. Thanks to my network, I am able secure retail meetings with renowned retailers around the globe.
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With years of experience and strong industry connections, I help you build relationships with retailers that align perfectly with your brand. From negotiating contracts to managing orders and creating sales forecasts, I take care of everything to ensure your retail partnerships succeed.
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I handle all aspects of trade marketing and create tailored strategies and campaigns suited to each retail partner. Whether it’s driving awareness for new product launches or increasing sales for established products, I leverage a wide range of tools — from social media and newsletters to in-store activations or masterclasses and customer events.
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I will provide you with ready-to-go templates for trade marketing, retail operations, and sales outreach. I am also able to leverage my network to connect you with experts for packaging, retail displays, collateral, and manufacturing.