Advanced Strategy Group is a boutique consultancy founded by Philipp Kemkes, specializing in supporting beauty brands to expand and strengthen their retail presence.

SERVICES

  • At ASG, I help premium beauty brands create custom-fit distribution strategies that align with their vision and goals. Thanks to my network, I am able secure retail meetings with renowned retailers around the globe.

  • With years of experience and strong industry connections, I help you build relationships with retailers that align perfectly with your brand. From negotiating contracts to managing orders and creating sales forecasts, I take care of everything to ensure your retail partnerships succeed.

  • I handle all aspects of trade marketing and create tailored strategies and campaigns suited to each retail partner. Whether it’s driving awareness for new product launches or increasing sales for established products, I leverage a wide range of tools — from social media and newsletters to in-store activations or masterclasses and customer events.

  • I will provide you with ready-to-go templates for trade marketing, retail operations, and sales outreach. I am also able to leverage my network to connect you with experts for packaging, retail displays, collateral, and manufacturing.

REFERENCES

RETAILER PARTNERS INCLUDE

  • “We have been fortunate to work with Philipp for a number of years, and he has been an integral part of our team’s success. Philipp is an absolute joy to work with - his enthusiasm and positivity are infectious, and he consistently brings fresh ideas and energy to the table. His proactive approach and willingness to go the extra mile make him a standout collaborator.”

    IRENE FORTE

  • “Philipp is an expert brand builder, combining an ability to forge meaningful, lasting relationships with a sharp analytical mind that drives profitable growth. His global perspective and keen instincts consistently position brands for success, unlocking valuable marketing and sales opportunities along the way.”

    DANIEL GUTTMANN