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– Advanced Strategy Group (ASG) is a strategic consultancy and branding agency by Philipp Kemkes who has years of experience working with renowned brands such as Dr. Barbara Sturm, Macrene Actives or Irene Forte Skincare.

My focus is on creating tailor-made concepts and strategies as well as providing support in sales & business development. Additionally, I offer services in product development, design, and digital marketing to enhance a brand’s presence and establish a significant impact on a large scale.

welcome to the advanced strategy group


ASG serves as your holistic growth partner, offering a range of services that transform brands from the inside out. From product development consulting, impactful digital marketing and design to sales and business development, we’ve got you covered.

01/ strategy and

Comprehensive research and direction on how to build, grow and maintain brand equity. I work collaboratively with you to tailor a strategy that aligns with your vision and objectives, ensuring long-term profitability and market relevance.

02/ product development

Leveraging extensive industry expertise and technical know-how, I guide you through every step of the product lifecycle. From concept development and formulation to prototyping and testing, I ensure your products not only meet market demands but also align with your brand’s core values and strategy.

03/ sales and
business development

I help brands to design global distribution strategies, manage accounts, and take care of comprehensive business planning to scale with confidence and thrive in competitive markets.

04/ design

Together with selected partner agencies, I create every aspect of the brand‘s visual ecosystem, from holistic corporate identity concepts, intuitive websites and online stores to eye-catching packaging or visual narratives on social media.

05/ digital marketing

In partnership with trusted collaborators, we create implement digital marketing strategies that not only build brand visibility but also foster meaningful customer engagement.

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